Privacy Policy

Aerial Excellence Privacy Policy

Last updated: 11/11/2025

This website privacy policy describes how Aerial Excellence protects and makes use of the information you give when using this website. It explains the basis on which any personal data we collect from you, or that you provide to us, will be processed.

By using this website, you agree to the collection and use of information in accordance with this policy.

If you have any questions about this policy or how your information is handled, please contact us at benjamin@lycettesq.com

Aerial Excellence gathers and uses certain information about individuals to provide our services, improve user experience, and enable specific website functions. We also collect data to understand how visitors interact with our site, helping us deliver relevant and high-quality content.

We are committed to handling all personal data lawfully, fairly, and transparently in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy may be updated periodically, and the latest version will always be available on this page.

We comply with the seven key data protection principles of the GDPR. Personal data must be:

• Processed fairly and lawfully.
• Used for specific, legitimate purposes.
• Adequate, relevant, and limited to what is necessary.
• Accurate and kept up-to-date.
• Retained only as long as necessary.
• Processed securely.
• Handled in accordance with individual rights.

“Personal data” means any information that can identify you directly or indirectly, such as your name, contact details, or IP address. “Processing” includes collecting, storing, using, or sharing that data.

We may collect and store the following types of information:

• Name and job title.
• Contact details such as email address and phone number.
• Details of your enquiry or message.
• Demographic information such as postcode or region.
• Website usage data through Google Analytics.
• IP address (used to help prevent spam and security abuse).
• Any other information you choose to provide via forms, email, or live chat.

We do not collect personal data automatically. Information is only stored when you actively submit it to us.

We use your data to:

• Respond to your enquiries and provide our services.
• Maintain internal records.
• Improve our website, content, and service offering.
• Customise the website experience for you.
• Send relevant updates, offers, or marketing (where consent is given).

You may opt out of marketing communications at any time by emailing benjamin@lycettesq.com

We process personal data based on one or more of the following lawful grounds:

• Your consent.
• Our legitimate business interests.
• A contractual or legal obligation.

We aim to keep your data accurate and up to date. If your details change, please let us know.
Personal data will be deleted when no longer necessary, typically within two years of your last interaction with Aerial Excellence.

You have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (“right to be forgotten”).
• Object to processing or request restriction of processing.
• Withdraw consent to marketing communications.

To exercise any of these rights, please email benjamin@lycettesq.com We will respond as soon as possible and within statutory timeframes.

We take your privacy seriously and implement strong physical, electronic, and administrative safeguards to prevent unauthorised access or disclosure.

Your data is stored securely on protected servers and is not shared with third parties unless required by law.

We use Google Analytics to understand how visitors use our website and to improve user experience. This tool collects anonymous data, including:

• Pages visited and time spent on each page.
• Browser type, operating system, and device information.
• Referring and exit pages.
• Approximate geographic region (not exact address).

We do not collect identifiable personal information through Analytics.

Cookies are small text files stored on your device to help us improve our site. You can disable cookies in your browser settings, though some features may not function as intended.
For more information about cookies, visit www.aboutcookies.org.uk.

Our website may contain links to other websites. Please note that this privacy policy applies only to Aerial Excellence. If you visit other sites via our links, you should review their privacy policies.
We cannot accept responsibility for the security or data handling of external websites.

If a personal data breach occurs that is likely to result in a risk to your rights or freedoms, we will report it to the Information Commissioner’s Office (ICO) within 72 hours and notify affected individuals without undue delay.

All content on this website, including images, text, graphics, video, and design elements, is the property of Aerial Excellence unless otherwise stated. No content may be reproduced or distributed without prior written permission.

This website is operated by Aerial Excellence, based in the United Kingdom, and governed by English law. While we make every effort to ensure information on the site is accurate and current, we make no guarantees and accept no liability for errors or omissions.

Aerial Excellence
Email: benjamin@lycettesq.com
Website: www.aerial-excellence.com
Registered in the United Kingdom.